Anti-Wool Protesters to Declare, ‘Forever 21: Morally Bankrupt’

PETA Will Shame Struggling Retailer With Photos of Wool Industry's Cruelty to Sheep

For Immediate Release:
August 26, 2019

Brooke Rossi 202-483-7382

New York – Following reports that Forever 21 is considering filing for bankruptcy, a group of PETA supporters will descend on the retailer’s Times Square flagship store with “going out of business”–style signs proclaiming, “Forever 21: Morally Bankrupt for Using Wool!

When:    Tuesday, August 27, 12 noon

Where:    Forever 21, 1540 Broadway (between W. 45th and W. 46th streets), New York

The protesters will also display images from two recent PETA video exposés of sheep farms in Australia, the world’s top exporter of wool and a source of wool used by Forever 21. Workers are shown beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry in just the last five years, all of which the group has shared with Forever 21—but the company has refused to take action.

“When today’s compassionate consumers are flocking to buy cruelty-free clothing, it’s no surprise that a chain that profits from the pain of mutilated sheep is struggling,” says PETA Senior Director Marta Holmberg. “PETA is calling on all shoppers to steer clear of Forever 21 until it does the right thing for animals and its own bottom line and ditches wool.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. Broadcast-quality video footage from the group’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind