‘Animals Aren’t Ours—They’re God’s,’ Says Easter TV Ad

PETA's Christian Outreach Division Asks Believers to Show Compassion for All God's Creatures by Going Vegan

For Immediate Release:
April 10, 2020

Megan Wiltsie 202-483-7382

Chattanooga, Tenn. – “If you follow Jesus, don’t support cruelty to animals, because animals aren’t ours—they’re God’s.” That’s the message of a new video spot that will run during televised services on Easter Sunday to urge Christians in Chattanooga—the top churchgoing city in the U.S.—to go vegan. The ad was created by PETA’s Christian outreach division, LAMBS (which stands for “Least Among My Brothers and Sisters” from Matthew 25:50).

“Easter Sunday is an apt time to reflect on Christ’s victory over death and our call to serve as stewards, not killers, of God’s creation,” says PETA Vice President Daniel Paden. “LAMBS is giving the flock food for thought about showing mercy to fellow animals by keeping them out of our Easter feasts and off our plates year round.”

Animals are not mentioned in Genesis 1:29, which states that God provides “every seed-bearing plant” and “every tree whose fruit contains seed” as food for humans. Yet, because some people eat animals, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their beloved babies shortly after birth. Animals used for food are denied the opportunity to satisfy every God-given instinct that’s natural and important to them—and as the ad states, “[E]ating animals wastes valuable resources that could be used to feed hungry people.” Each person who goes vegan also saves the lives of nearly 200 animals every year.

LAMBS—whose motto, in a twist on PETA’s, is “Animals are not ours. They’re God’s”—holds that being made in the image of God is a call to show compassion and mercy, not dominance and violence. For more information, please visit PETALambs.com or click here.

The ad will run on WRCB (NBC) at 9:58 a.m. and 10:28 a.m., during the First Baptist Cleveland’s service, and at 11:28 a.m., during InTouch Ministries’ service.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind