Advanced AI ‘RoboFish’ From PETA Agonizing Anglers by Biting Through Fishing Lines to Save Fish

For Immediate Release:
March 31, 2025

Contact:
Nicole Perreira 202-483-7382

Santa Monica, Calif.

PETA’s latest technological innovation is making a splash—literally. Following a successful pilot program, PETA will launch its new RoboFish—an autonomous AI-powered fish robot with scissor-like teeth that cut through fishing lines—nationwide tomorrow. The high-tech halibut uses advanced sonar and image recognition to navigate and identify its targets, and the eco-friendly design enables it to run on ocean currents and self-charging solar scales.

Based on discreetly recorded month-over-month data, the number of fish caught at the Santa Monica pier has plummeted since the futuristic flounder’s deployment there. In interviews, anglers confirmed to an undercover PETA supporter that the RoboFish works as intended—and that the mechanical mackerel will be a thorn in the side of fishing enthusiasts across the country.

“I lost three lines in one afternoon! Something kept slicing through them, and I never saw what it was,” said one aggravated angler. “It’s like the fish are fighting back!” complained another. “Me and my crew wasted an entire day out here,” bemoaned a thid.

Credit: PETA

“Fish don’t want to be impaled and dragged from their homes any more than any human does, and that’s why the innovative RoboFish is shifting the tide for marine life,” says PETA Special Projects Manager Amy Bousquet. “Fishing is about to get a lot more frustrating, so PETA recommends that commercial and hobbyist fishers consider switching to nonviolent outdoor activities such as photography, gardening, or bird watching.”

The national launch will focus on fishing hotspots, including the Gulf Coast and New England’s fishing communities. PETA is currently working to develop a more powerful model that can snip open lobster traps.

Fish feel pain, have long memories, sing to each other, share knowledge, and have cultural traditions. Some fish can recognize themselves in a mirror, and others woo potential partners by creating intricate works of art in the sand on the ocean floor. Yet more fish are killed for food each year than all other animals combined. They’re impaled, crushed, suffocated, or cut open and gutted—often while they’re completely conscious.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness and free vegan starter kits for anyone thinking of making the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.

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