Absurd Waffle House–Cracker Barrel Egg Feud Prompts PETA to Enter the Chat: ‘Hens Pay the Highest Price’
For Immediate Release:
March 12, 2025
Contact:
Nicole Perreira 202-483-7382
Following a ridiculous feud between meaty eateries Waffle House and Cracker Barrel over the former’s 50-cent surcharge per egg, PETA has erected a sky-high message on Montgomery’s east side, just a stone’s throw from both chains, to remind everyone that it’s actually hens in the egg industry who pay the highest price—their lives—and to urge everyone to try widely available, delicious vegan eggs.
PETA’s message appears as a bird flu outbreak continues to spread across the U.S., infecting dozens of people over the last year alone, resulting in one human death so far, and the slaughter of over 30 million chickens in 2025.
“Cramming birds by the tens of thousands into filthy factory farm sheds that serve as disease incubators before hauling them to slaughter is both cruel and dangerous,” says PETA President Ingrid Newkirk. “Vegan eggs are pandemic-proof, and PETA encourages everyone to choose them and leave the birds in peace.”
Chickens form complex social structures, dream when they sleep, and worry about the future, just as humans do. But hens used for egg production are crammed together inside filthy, wire-floored cages where they don’t even have enough room to spread their wings. Once their egg production drops, they’re sent to slaughterhouses, where mechanized blades slit their throats—often while they’re still conscious—and many are scalded to death in de-feathering tanks.
PETA points out that breeding and raising animals for food creates hotspots for potentially deadly zoonotic diseases, and the Centers for Disease Control and Prevention warns that three out of every four new or emerging infectious diseases in humans are transmitted due to contact with animals, primarily those used in animal agriculture. PETA’s free vegan starter kit can help anyone thinking of making the switch.
Billboard location: I-85 at Chantilly Parkway, Montgomery. Please see the Google Maps link here.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
