Abortion Ban Prompts ‘Pro-Life? Go Vegan’ Billboard in Raleigh

PETA Reminds Everyone That Saving All Lives Is a Great Choice

For Immediate Release:
March 28, 2019

Brooke Rossi 202-483-7382

Raleigh, N.C. – Following a federal judge’s ruling that a new state law prohibiting abortion after the 20th week of pregnancy is unconstitutional, PETA plans to place a billboard in Raleigh that it hopes everyone can get behind: “Pro-Life? Go Vegan.”

“There’s nothing ‘pro-life’ about eating baby animals who were killed only to end up on a plate or in a carry-out box,” says PETA President Ingrid Newkirk. “Pigs, cows, and chickens are just weeks or months old when they’re slaughtered for a fleeting taste of flesh, and PETA’s billboard urges passersby to keep animals’ hearts beating by eating vegan. It’s easy, and we have free recipes to get you started.”

In today’s meat industry, baby piglets are castrated without painkillers and chickens’ throats are cut while they’re still conscious at just 6 to 8 weeks of age. The majority of animals killed for human consumption never reach their first birthday.

The dairy industry keeps cows almost constantly pregnant by forcibly inseminating them, and their beloved babies are taken away from them shortly after birth so that the milk meant for the calves can be sold to humans. Male calves are raised in cramped pens and then slaughtered for veal. In the egg industry, mother hens produce as many as 300 eggs per year, leading to ovarian carcinomas and other reproductive tumors, and are sent to the slaughterhouse once their bodies wear out. Their male babies, who are considered worthless by the industry, are tossed alive into grinders.

In addition to sparing nearly 200 animals a year daily suffering and a terrifying death, vegans have a greatly reduced risk of suffering from heart disease, obesity, cancer of the colon and breast, and diabetes.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. The group also plans to place the ad in Atlanta; Frankfort, Kentucky; and Jackson, Mississippi, following new abortion legislation in those states. For more information, visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind