‘Mayor Kenney: Tax Meat!’: PETA Appeal Goes Up on I-95

For Immediate Release:
July 14, 2022

Nicole Meyer 202-483-7382

Philadelphia – PETA is doubling down on its suggestion that Mayor Jim Kenney implement a 10% “sin tax” on meat—just as his office championed a tax on not remotely as unhealthy (even if not ideal) soda—with a sky-high message that just went up in Bridesburg, facing drivers headed south toward Center City (and City Hall). Like soda only far more so, meat consumption is linked to diabetes and obesity—plus heart disease, various types of cancer, and strokes—and animal agriculture is responsible for nearly one-fifth of all human-induced greenhouse gas emissions, not to mention rampant cruelty to animals on factory farms.

“The key to saving animals, fighting the climate catastrophe, and protecting our health is staring us right in the face, and that’s kicking meat to the curb,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Mayor Kenney to make Philadelphia a kinder, healthier, and more eco-friendly place by taxing animal flesh.”

A recent survey found that more than a third of Americans—including a whopping 62% of Gen Z participants—support a 10% sin tax on meat to reduce its consumption. In addition to shrinking their carbon footprints and slashing their risk of suffering from a variety of ailments, people who go vegan prevent nearly 200 animals a year from enduring daily suffering and a terrifying death in today’s meat, egg, and dairy industries.

PETA’s billboard is located along I-95 near Orthodox Street.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind