It’s an Apple… Wait, Now It’s a Bag
Wear Vegan and Let Animals Live Happily Ever After
Where will you be shopping for “new year, new you” looks? Perhaps an apple orchard, olive grove, or vineyard! PETA has been an unstoppable force in making the fashion industry kinder, persuading more than 450 top brands – from Calvin Klein to H&M – to stop selling fur, angora wool, down, feathers, or wild-animal skins and pushing companies to embrace only animal-friendly materials. Designers are responding with pieces plucked from branches, fields, and vines.
Perfect Leather Is Vegan Leather
Not “who” but “what” can be turned into leather? What can’t? PETA exposés reveal that animals killed for their skin, even snakes, endure the horrors of factory farming and are often skinned alive. But supple, durable materials are as close as your backyard – and your nearest retail and online shops. You’ll find vegan leather goods – derived from apples, olives, grapes, pineapples, mushrooms, cork, and other animal-friendly textiles – from mainstream companies including Zara, ASOS, H&M, Adidas, Hugo Boss, and Stella McCartney and cool new all-vegan players such as PETA Business Friends Circular Path, Thália, Heelswear, and NOAH.
Shearers Try to Pull the Wool Over Shoppers’ Eyes
After PETA entities’ exposés of wool operations revealed rampant suffering, trade groups resorted to false “humane” labels. The New Zealand Merino Company calls itself “the world’s leading ethical wool brand,” but PETA Asia investigators documented how in shearing sheds that carry its “ZQ-certified” label, shearers stomped on and struck sheep and left them with gaping wounds. No one needs to steal sheep’s wool when companies including Gap, UNIQLO, and Levi’s offer warm knitwear made from organic cotton and other natural fibers and Calvin Klein, Topman, and more craft elegant wool-free suits.
Style Aesthetics, Meet Animal Ethics
Love slinky fabrics? Try vegetable silk, Cupro, Tencel, ramie, and soy silk. Check out niLuu’s dreamy dresses and dream-ready pajamas and Jaan J.’s sophisticated ties.
Crave a cushy coat in winter? Get down with Polartec, Prima Loft, Plumtech, Polarguard, FLWRDWN (down made from flowers!), and other innovative materials on offer from brands including Eddie Bauer, Carhartt, Brooks Brothers, and Save the Duck.
Be plucky and pluck-free with an ostrich look bag from Gunas New York, Mondani, and more. Stunning animals provide endless style inspiration, and imitation really is the sincerest form of flattery.
