Published by Melinda McKee.

Too Faced Cosmetics has been a dedicated member of PETA’s Beauty Without Bunnies cruelty-free program since 2001. Estée Lauder—a company that sells in China, where tests on animals are required by law—has just acquired Too Faced, and many people are wondering what this means for the future.

We have good news for consumers and bunnies alike: Too Faced remains committed to its cruelty-free founding principles under Estée Lauder’s ownership. Additionally, the company has pledged not to enter any market, such as China, where animal testing is required for cosmetics.

It’s important to support cruelty-free companies such as Urban Decay—owned by L’Oréal—as well as Too Faced Cosmetics, because if their parent companies see that kind and compassionate cosmetics are popular, it may lead to a decision to reject testing on animals permanently.

We applaud Too Faced’s continued dedication to producing wonderful products without harming animals anywhere in the world.

Here are just a few of the Too Faced products that we love:

Better Than Sex Mascara

Better Together Ultimate Eye Collection Collaboration With Kat Von D Beauty)

Teddy Bear Hair Brush Sets

Melted Liquified Long Wear Lipstick

Dark Chocolate Soleil Bronzer

Help rabbits and other sensitive animals used for cruel tests. Ask Estée Lauder to go cruelty-free:

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