a photo of Ariana Grande in a purple dress outlined in pink and purple shades on top of a background featuring products from her brand r.e.m. beauty, including faux mink false lashes and a set of five lip glosses

Ariana Grande’s Brand, r.e.m. beauty, Is Now PETA-Approved Cruelty-Free

©StarMaxInc.com
© Instagram/r.e.m.beauty
Published by Rebecca Maness.

Ariana Grande fans will be delighted to know that r.e.m. beauty is now PETA-approved cruelty-free! The award-winning beauty brand, founded by the singer, actor, and longtime animal advocate, has committed to never testing on animals. It will soon feature PETA’s logo and appear in our Beauty Without Bunnies database. All r.e.m. beauty products are free of beeswax, carmine, lanolin, collagen, and other ingredients derived from animals. When you purchase r.e.m. products, you’ll know that the company never drips ingredients or products into the eyes of animals—or shoves them down their throats—anywhere in the world for any reason.

Here are some of r.e.m.’s products:

flourishing lash & brow boosting serum

Plant biotin, red clover flower peptides, and Tahitian sea microalgae combine for a power-packed serum that promises to help you grow thicker, longer lashes and brows.

midnight shadows lustrous liquid eyeshadow

These shimmering waterproof liquid eyeshadows go on smoothly and are buildable, so you can wear them as a base or as a pigmented statement.

90’s baby plumping lip gloss set

Five dreamy shades in one set? We’re sold. These hydrating glosses give your lips a cooling and tingling sensation that adds a plumping effect. Plus, the throwback colors are subtle enough for everyday use.

midnight shadows eyeshadow palette

With three selections to choose from that each have a blend of matte and shimmer shades, you can use these palettes to create countless looks.

dream lashes

Want the glam lash look without harming playful minks? Then these are the lashes of your dreams. They’re comfortable, light, and totally stunning.


More than 6,000 companies around the world have banned animal tests in favor of effective, modern, non-animal methods. This decision spares animals painful and deadly ordeals in which substances are applied to their eyes and shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading. We hope every cosmetics brand will follow r.e.m. beauty’s lead and break free from cruelty to animals.

Search for your favorite brands on our cruelty-free database:

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