Published by PETA.

Written by PETA intern Courtney Brooks

These cruelty-free power products have changed the way that we look at beauty, all while protecting animals. They’ve become household names and generated enough business to last for years to come. Here’s our list of the most influential ones, inspired by the release of WWD’s “50 Most Influential Beauty Products”:

1. Bare Escentuals BareMinerals Powder Foundation

A photo posted by bareMinerals (@bareminerals) on

Described as the “mother of the mineral make up movement”, this product gave a whole new life to powder foundation.

2. Dr. Dennis Gross Skincare Alpha Beta Peel


This innovative two-step solution helped popularize at-home acid-based peels.

3. Josie Maran Pure Argan Oil

Created by supermodel Josie Maran, this product prompted an industry-wide oil rush.

4. PureOlogy Hair Products


This Serious Color Care line originated when Jim Markham created a sulfate-free hair-care product for a friend with cancer. PureOlogy ignited the sulfate-free clean hair product movement, and the rest is history.

5. Smashbox Photo Finish Foundation Primer

Smashbox reigned over all other primers when it released this photo-finished primer line. In the era of the selfie, this is a must-have.

6. Physician’s Formula Beauty Balm


The first-ever beauty balm for cheeks and lips, this buildable formula enhances the natural color of your cheeks and lips with brightening antioxidants and moisturizing botanicals.

7. Pacifica Alight Multi-Mineral BB Cream

A multitasking miracle, this cream hydrates, primes, illuminates, and perfects skin to a sheer, bare finish. Its specialized mineral pigments allow one color to work for many skin shades.

8. Tarte Colored Clay CC Primer


Infused with color-correcting clay, this correcting stick is revolutionary in achieving complexion perfection.

9. e. l. f. Studio Cream Eyeliner

Smudge-proof, budge-proof, and water resistant, this cream formula effortlessly creates thin or bold lines for all-day wear.

10. Paul Mitchell Color Protect Locking Spray

A photo posted by Paul Mitchell (@paulmitchellus) on

Paul Mitchell was one of the first companies to pave the way for cruelty-free products, and it hasn’t let us down since then. This line of color-protecting products locks in and extends the life of color while adding high shine.

And there you have it. These cruelty free products have secured their status as the most influential beauty products of our time, and we cannot wait to see what the companies that made them come up with next! For more cruelty-free brands, check out our online database.

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