Published by PETA.

Forget unnecessary frills, fragrances, flavors, and inflated price tags. Cruelty-free cosmetics line FACE atelier is all about the product, not packaging. Using only ingredients that are essential and of the highest quality, this straight-shooting company takes “the mystery and expense out of potentially confusing merchandise, while sacrificing neither performance nor value.” The end result? “[M]akeup that simply works. And works simply.”

At FACE atelier, you’re not just another pretty face. Founder Debbie Bondar, a highly successful businessperson and mother of two grown daughters, is dedicated to empowering women of all ages to accept and embrace who they are. Hoping to “help women build and maintain a healthy and positive self-esteem,” Bondar has created a sophisticated, versatile line of cosmetics that allows women to “transform themselves with both ease and style.”

Based on the principle that the customer should be in control, FACE atelier allows you to take charge of your cosmetics from the foundation up. Ultra-hydrating—and ultra–long-lasting with an ultra-smooth finish—FACE’s Ultra Foundation can be easily adjusted to match your complexion. Just add a drop of Zero Plus to go darker or a dash of Zero Minus to lighten things up, and you’ve got flawless coverage in a shade made just for you.

Speaking of shades made just for you, eye shadows are sold individually so that you can mix and match your favorite combinations. From subtle, barely there “bone” to eye-catching “azure,” there are more than 30 stunning shades to choose from! Want to create long lashes to match those lovely lids? Sculpt mascara is guaranteed to enhance your flutter factor without flaking, smudging, or wearing out on you. And don’t forget about your lips. From glossy and glamorous glazes to moisture-rich lipsticks available in matte, satin, and frost finishes, your color won’t fade, no matter how long your day or your kiss is!

Featured in mega magazines such as Elle, Us, InStyle, and Time, this hip and humane company was also the official makeup sponsor of Madonna’s Confessions Tour! Luckily, you don’t have to go on tour with Madonna to get your hands on FACE’s products. They’re available not only at select salons and boutiques all over the world but also online.

FACE uses PETA’s bunny logo to let makeup mavens know that its products are never tested on animals. Its Web site also states, “[W]ith or without PETA, we wouldn’t test on animals. At FACE atelier, we want to sleep at night.”

In honor of CEO Debbie Bondar’s compassionate stance against testing on animals, PETA is proud to present her with our Trail-Blazer Award.

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