Cruelty-Free Makeup Brands at Walmart

Published by PETA.

Check out some of our favorite animal-friendly beauty brands that you can find at Walmart:

1. e.l.f.

ELF logo

e.l.f.’s Studio makeup line is all-vegan, and it carries other vegan products as well. This brand is easy to find at Walmart and Target, and even select 7-Eleven locations carry it! It’s also a good choice for those who are on a budget.

2. Physicians Formula

Physicians Formula at Walmart

Whenever I wear Physicians Formula eye shadow, I get lots of compliments.

3. wet n wild

wet n wild logo

We’re thrilled that such a chic and inexpensive brand is available so widely.

4. 7th Heaven

7th Heaven logo

This brand has been a mainstay on Walmart endcaps for as long as we can remember. Affordable face masks we can always rely on? Yes, please!

5. EcoTools

eco tools logo

EcoTools cosmetics brushes are not only completely cruelty-free but also all-vegan! We’re so happy that Walmart shoppers can apply their makeup using animal-friendly brushes and applicators.

6. Milani

milani logo

Another great budget beauty buy, Milani has great options for foundation, nail polish, and more.

7. Flower


Flower is the new cruelty-free brand started by Drew Barrymore, and it can only be found at Walmart stores.

8. Paul Mitchell

paul mitchell logo

PETA has had a long relationship with Paul Mitchell, which was the first hair-care company to oppose tests on animals in 1989. Most of its products are vegan as well!

9. Giovanni

giovanni hair logo

Many Giovanni products are vegan, and they work really well, too! Swoon.

10. Shea Moisture

Shea Moisture Logo

11. Black Radiance

black radiance

Touted as “America’s #1 Ethnic Beauty Brand,” Black Radiance is easy to find at your local drugstore.

12. Burt’s Bees

burt's bees logo

Burt’s Bees was started in 1984 with the philosophy of supplying only nature’s best ingredients for your body. When I went vegan as a teenager, it carried some of the only vegan-friendly products I could find in my small town. Since then, I’m happy to say that many brands have followed suit! Just make sure that you check the ingredients before you buy, as not all of its products are completely vegan.

13. Tom’s of Maine

tom's of maine logo

I love Tom’s of Maine toothpaste, deodorant, and mouthwash, which make my morning routine super-simple.

14. L.A. Colors

L.A. Colors Cosmetics

From eyeshadow palettes to eyeliner to Color Craze nail polish, it’s a challenge to find anything from L.A. Colors that costs more than $5. We’re so glad these vibrant, cruelty-free cosmetics are more accessible than ever.

When in doubt, check for our bunny logo or search our cruelty-free database to find out which companies test on animals.

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