Published by PETA.

Brave GentleMan, this year’s winner of PETA UK’s Menswear Fashion Awards, calls themselves “disruptive menswear,” but this particular brand of rebellion is the compassionate kind. The vegan clothing brand and online shop—famous for its classic suits, outerwear, and dress shoes—specializes in high-end pieces made from organic, recycled, and 100 percent vegan materials from fair-trade sources.

We’re thrilled to announce that come February, a brick-and-mortar store will be outfitting Brooklyn’s finest. The store’s soft opening will take place on Thursday, December 15.

Joshua Katcher, the mastermind behind Brave GentleMan and also the popular Discerning Brute blog, embraces a slow-fashion production model, in which every step of the process is considered for its impact on animals and the environment.

Take the wool-free Brazilian tweeds and twills made from recycled cotton and recycled polyester or the Turkish vegan silk made from recycled water bottles. Footwear and accessories are made from Italian vegan leather—a high-tech microfiber that’s EU Ecolabel certified—and organic cotton dress shirts are dyed with eco-friendly dyes.

Are you dying to get your hands on some of Brave GentleMan’s gorgeous pieces? We made a list of some of our favorites for those of you who don’t live near New York City and to tantalize those of you who do. Without further ado, here they are:

1. Innovator Shoes

These shoes are made from Italian vegan leather and manufactured in Portugal.

2. Denim Style Jacket

This classic jacket is made from Brazilian recycled cotton and polyester.

3. Passport Wallet

Hand-crafted in New York City’s historic Garment District, this wallet steers clear of the cruel leather industry.

4. Patron Loafer

These are perfect loafers for spring or fall, when the weather isn’t extreme.

5. Italian Organic Cotton Tweed Double Breasted Blazer

Keep warm in this handsome blazer, lined in Turkish vegan silk made from 100 percent recycled plastic bottles.

6. Paradigm Boot

These Italian vegan leather boots are weather resistant and durable, and the vegan leather ages well.

Want more fashion inspiration?

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