The party’s over for beauty brands that still test on animals! That’s the message singer and longtime vegan Billie Eilish is sending now that her vegan fragrance brand, Eilish, has joined PETA’s Global Beauty Without Bunnies list of cruelty-free products and is set to display our logo. The release of the amber-and-vanilla perfume is the latest animal-friendly milestone for the singer, whose vegan activism won her our 2021 Person of the Year award.
Eilish is always using her massive platform, including an Instagram following of more than 100 million, to help animals. Her “Happier Than Ever” world tour also promoted the environmental benefits of going vegan with the help of her mother, Maggie Baird.
Every year, primarily in China but also in the European Union and elsewhere, hundreds of thousands of rabbits, mice, guinea pigs, rats, and other animals are subjected to archaic, unreliable, and deadly tests for cosmetics and personal-care products. In these horrific tests, experimenters apply cosmetics products and ingredients to animals’ sensitive eyes and raw skin and pump substances into their lungs and stomach to find out how much it takes to kill them. While most of these tests on animals are conducted in China, following years of work by PETA, that country now allows many imported cosmetics and personal-care products—such as shampoo, body wash, lotion, and makeup—to be sold in the country without being tested on animals. But recently, the EU has once again begun requiring tests for certain ingredients, a move that PETA is working tirelessly against.
Eilish is just the latest in a long line of celebrities providing consumers with animal-friendly beauty lines. Others include Drew Barrymore’s FLOWER Beauty, Selena Gomez’s Rare Beauty, Kesha’s Kesha Rose, and more.
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