Published by PETA.

One major company that’s blazing the cruelty-free trail is Aveda, a leading manufacturer of shampoos, conditioners, hairstyling products, cleansers, perfumes, makeup, and spa products. Founded in 1978 by Horst Rechelbacher, Aveda uses freshly distilled plants and flower essences to create makeup as well as hair care, skin care, and body care products based on aromatherapy. Aveda relies on human studies of the physiological effects of botanical ingredients to develop its broad range of products.

Aveda’s rich shampoos and conditioners turn your morning shower into a luxurious sensory experience! Rosemary Mint Shampoo adds body to your “mane,” while the PETA-popular Shampure offers a garden of lavender, orange, and 25 other floral and herbal extracts. Blue Malva adds silvery brightness to gray hair while reducing brassiness in color-treated hair. Made especially for brunettes, Aveda’s Clove Shampoo enhances warm tones and contains organic coffee. But don’t drink it!

After your shower, you can reach for more Aveda products to primp your healthy, shiny, and revitalized head of hair. From Flax Seed/Aloe Strong Hold Sculpting Gel and Volumizing Tonic to Brilliant Finishing Gloss and Light Elements Reviving Mist, Aveda has something for you.

Pamper yourself with Aveda’s body lotions, moisturizers, and jojoba-based massage blends. (The “personal blend” offers “the perfect amount of slip”—oh, my!) And add color with Aveda’s luscious collection of cosmetics.

Best of all, Aveda’s products are cruelty-free, making you beautiful inside and out. Aveda products are sold primarily through boutiques and professional salons and are available in more than 20 countries, including the U.S., the U.K., Australia, and Italy.

For more information on Aveda, please visit Aveda online.

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