vegan makeup brands rare beauty and pacifica

15 Vegan and Animal Test–Free Makeup Companies We Love

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More than 5,000 beauty companies have joined PETA’s Global Beauty Without Bunnies program since it began. There are so many great brands to choose from, but we’re highlighting a few that we know you’ll love. These 15 companies are cruelty-free, which means they don’t use any animal-derived ingredients in their products or test on animals.

Animal test–free companies can sign up with the program to be included in our Global Beauty Without Bunnies database, which is the ultimate resource for conscientious shoppers. Simply type a company’s name in the search field to see whether it’s naughty or nice to animals.

Companies that join can also proudly display one of these logos on their products:

Beauty Without Bunnies new logo animal test free and veganBeauty Without Bunnies new logo animal test free

“Animal test–free” means that products were created without cruel, archaic tests on animals. Vegan products are defined as being free of animal-derived ingredients. More than 500 companies in our database are 100% vegan!

Here’s a taste of just a few of the fantastic cruelty-free beauty brands in our database:

1. Pacifica

This 100% vegan company offers skincare, makeup, and body products.

2. Rare Beauty

Selena Gomez’s Rare Beauty brand sells foundation in 48 shades, bronzers that will make you glow, and so much more.

3. KVD Beauty

KVD Beauty’s moisturizing foundations and concealers come in a variety of shades to match all skin tones.

4. e.l.f. Cosmetics

The super-affordable products of this vegan makeup brand can be found on drugstore shelves. e.l.f. Cosmetics also launched a coffee- and doughnut-inspired collaboration with Dunkin’, including a coffee lip scrub, a sprinkle doughnut face sponge, and three mini eyeshadow palettes. We’re still waiting for Dunkin’ to offer vegan doughnuts in the U.S., but you can bet we’ll be wearing these cruelty-free makeup looks when it does.

5. Lime Crime

Bright, bold colors make Lime Crime stand out from the crowd.

6. Axiology

Axiology’s zero-waste crayon can be used on eyes, lips, or cheeks for the perfect natural tint.

7. ĀTHR Beauty

ĀTHR Beauty’s shimmery eyeshadow palettes are infused with crystals like rose quartz.

8. Au Naturale

For high-quality basics, look to Au Naturale. We love the brand’s Eternity Lipstick, which gives a sheer, lightweight tint that you can wear all day.

9. Elate

Elate’s sustainable packaging and customizable palettes are perfect for the eco-conscious makeup lover.

10. INIKA Organic

INIKA offers nourishing skincare alongside clean makeup products for a natural glow.

11. Mad Hippie

This brand is known for its skincare products, but it also has a makeup line.

12. Concrete Minerals

For bold, metallic, and iridescent eyeshadows in unique shades, look to Concrete Minerals.

13. Trust Fund Beauty

Get ready for a full-body glow-up with products from Trust Fund Beauty, which sells everything from vegan nail polish to liquid lipstick.

14. Tower 28

We love Tower 28’s ShineOn Milky Lip Jelly, which is a semi-sheer gloss that comes in five gorgeous colors.

15. ecotools

You need some quality tools to use with all this new makeup, and we’re big fans of the fur-free brushes from ecotools.


With more than 5,000 options, there’s never been a better time to live cruelty-free:

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