Why don’t some cruelty-free companies include the fact that they are cruelty-free on their products’ labels?

There is no definitive answer. Whether or not to indicate that a product is cruelty-free on its label is the choice of the individual company. It may not have been deemed important enough to mention, the label may not have had enough space, or the label’s designer may not have chosen to include that information.

The good news is that, regardless of whether or not they have chosen to include this information on their labels, all the companies included on our “don’t test” list have all declared in writing that they do not conduct or commission animal tests on ingredients, formulations, or finished products.