A strong PETA campaign, including e-mails from nearly 60,000 concerned supporters, has prompted beauty brand Velour to ban mink-fur eyelashes! This huge victory comes just after cosmetics retailer Sephora announced its own ban on all fur eyelashes.
Velour also joins Tarte, Too Faced, Urban Decay, and many other brands that refuse to sell mink fur. Minks are shy animals who like to hide away in cozy dens near streams and lakes, and they should be left alone to live in peace, not bred and killed so that their fur can be stolen.
Wearing fur eyelashes is no different from wearing a fur coat. Fur used for false eyelashes typically comes from fur farms, where stressed animals frantically pace and circle endlessly inside cramped wire cages and many suffer from infections and broken or malformed legs. Some animals even chew on their own bodies because they’ve gone insane from being able to take only a few steps in any direction. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Velour marketed its mink eyelashes as “ethically sourced.”
False Marketing of False Lashes
Beauty company Lilly Lashes knows mink fur comes from animals who live and die horribly but is still using false marketing to mislead customers into thinking that they’re buying an animal-friendly product. Be sure to buy fur-free lashes and support companies that care about animals. Just as you did with Velour, you can help persuade Lilly Lashes to drop mink fur for good: