Victory! Velour Bans Mink-Fur Eyelashes After PETA Push

Published by Rebecca Maness.

A strong PETA campaign, including e-mails from nearly 60,000 concerned supporters, has prompted beauty brand Velour to ban mink-fur eyelashes! This huge victory comes just after cosmetics retailer Sephora announced its own ban on all fur eyelashes.

velour mink lashes victory cute mink in water

Velour also joins Tarte, Too Faced, Urban Decay, and many other brands that refuse to sell mink fur. Minks are shy animals who like to hide away in cozy dens near streams and lakes, and they should be left alone to live in peace, not bred and killed so that their fur can be stolen.

Cute dark brown American mink in the wild©

Wearing fur eyelashes is no different from wearing a fur coat. Fur used for false eyelashes typically comes from fur farms, where stressed animals frantically pace and circle endlessly inside cramped wire cages and many suffer from infections and broken or malformed legs. Some animals even chew on their own bodies because they’ve gone insane from being able to take only a few steps in any direction. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Velour marketed its mink eyelashes as “ethically sourced.”

mink on fur farm

This mink, named Miss Mary by PETA’s eyewitness, chewed through a cage until her face was bloody. The eyewitness didn’t see her receive any veterinary care, which isn’t uncommon in the fur industry.

False Marketing of False Lashes

Beauty company Lilly Lashes knows mink fur comes from animals who live and die horribly but is still using false marketing to mislead customers into thinking that they’re buying an animal-friendly product. Be sure to buy fur-free lashes and support companies that care about animals. Just as you did with Velour, you can help persuade Lilly Lashes to drop mink fur for good:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind