Twitter Roasts the Dairy Industry Over Its Lame #Februdairy Campaign

It’s still January, but the #Februdairy campaign has already been a giant failure for the desperate dairy industry.

Initially, those who use and abuse cows thought up the hashtag in an effort to save the cruel dairy industry, but vegans and other advocates for animals have completely hijacked #Februdairy to tell what really happens to cows and their babies. Rather than sharing images of themselves enjoying cows’ flesh and bodily secretions (seriously, who thought that this was a good idea?), folks have been flooding social media with informative—and often downright hilarious—responses to the dairy industry’s propaganda:

By this point, someone in the dairy industry must have thought, “You know, this was a bad idea.”

Of course, we’ve been involved in the takeover of #Februdairy:

Facts on deck:

The best part of all this is that #Februdairy has actually inspired some people to go vegan:

And my personal favorite:

For #Februdairy and beyond, go vegan.

From the mother cows who are slaughtered when their worn-out bodies decline to the babies who are taken from them and sold for veal—the dairy industry kills. If you oppose cruelty to animals, go vegan. With so many healthy, delicious alternatives available, like almond, cashew, hemp, rice, soy, and coconut milks, there’s absolutely no reason to consume cow’s milk.