BREAKING: Sephora has confirmed that it has banned fur eyelashes—including mink lashes—and will purchase only synthetic or faux-fur lashes going forward. This huge victory follows a powerful PETA campaign and e-mails from more than 280,000 concerned shoppers like you!
Fact: There’s no difference between a mink coat and mink lashes when it comes to animal suffering.
We’re celebrating Sephora’s decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that shy, solitary minks should be left in peace to forage, climb, and swim and that stealing an animal’s fur is ugly.
As we pointed out in our letters to Sephora, mink fur typically comes from fur farms, which are often laden with maggots, feces, and dead animals (along with COVID-19 now, too). PETA’s undercover investigations have revealed that on these hellish, filthy farms, stressed minks frantically pace and circle endlessly inside small wire cages—during one eyewitness exposé, a mink even chewed through a cage until her face was bloody.
In the fur industry, minks sometimes languish with infections and broken or malformed legs. Some even self-mutilate as a result of the intensive confinement, chewing into their own legs or tails. At the end of their miserable lives, they’re gassed or anally electrocuted or their necks are broken (the cheapest killing methods available). Despite this, Sephora marketed mink lashes as “cruelty-free.”
Cruelty-free? Try cruelty overload.
False-eyelash company Lilly Lashes still tries to deceive customers in a similar way: Knowing that no one wants to buy vile animal fur, Lilly Lashes even goes so far as to market some mink fur lashes as “vegan.”
These companies know that mink fur comes from animals who live and die horribly—but instead of making a real difference for animals by ending their sale of mink lashes, they hide behind marketing ploys. Here are two things you—a kind consumer—can do to help minks right now: