Save Lives Without Leaving Home: Be a PETA First Responder

Published by Heather Moore.

First responders save lives. Firefighters, paramedics, police officers, PETA supporters—all are heroes. Members of PETA’s First Responders team are the first to take action for animals by letting companies and individuals who are abusing living beings know that they need to change their ways. First Responders receive immediate updates on important campaigns and exciting victories, so they’re among the first to know whenever we have breaking news.


PETA’s First Responders are caring people who sign up to receive text messages from PETA about individuals or organizations that are abusing animals, and they help by replying to the texts with a single word—or sometimes just a letter. As soon as PETA hears from First Responders that they support our urgent alert, we immediately send e-mails on their behalf to the politician, company, celebrity, or other campaign target. As a result, within minutes of our call to action, the target of our campaign receives thousands of messages! This is a powerful and important tool to confront people who think they can get away with animal abuse.

Be Part of a Winning Team

This program demonstrates one of the many ways in which PETA uses innovative technology to make helping animals easier for our supporters, and it has won numerous awards—including one of the most prestigious awards in mobile marketing, the Mobile Marketing Association’s 2014 Smarties Award for Social Impact. It also won the 2015 Marketing&Tech Innovation Award for mobile innovation. The program is innovative, effective, and easy to be a part of.

First Responder alerts

If you want to speak out for animals without lifting much more than a finger, sign up here.

PETA’s First Responders Make a Difference

Here are some of the victories that we’ve achieved with the help of this important team:

  • When PETA asked our First Responders to demand an end to the National Institutes of Health’s cruel experiments on baby monkeys, more than 5,000 people texted in to help, and the experiments were soon stopped.
  • When PETA urged people to tell Uber to stop requiring UberBLACK vehicles to have leather interiors, First Responders pointed out how pointless the requirement was, and Uber quickly shifted gears.

PETA Facebook post about UberBlack

  • First Responders texted in by the thousands to help ensure that Sunder, an elephant who was chained and abused at a temple in India, was retired to a lush sanctuary with other rescued elephants.

Sunder Happy at Sanctuary
Way to go, First Responders!

If you, too, want to help save animals, don’t wait—sign up now!

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind