P!nk’s Times Square Billboard Turns Heads During Fashion Week

Published by Michelle Kretzer.

Thousands of fashion editors and buyers from around the world who are converging in Manhattan for New York Fashion Week are being greeted by a massive billboard showing singer P!nk wearing nothing but a smile in PETA’s newest “Rather Go Naked Than Wear Fur” campaign.

P!nk Billboard in Times SquarePhoto by Slobodan Randjelovic

“I would like to say I’ve always been fur-free,” says the multiplatinum Grammy winner. “Unfortunately, I went through a selfish phase and wore fur on a couple of occasions. But I wised up and now boycott fur completely. I wish everyone was forced to learn the horrors that these animals go through for fashion trends. I hope fur-wearers get bitten in the ass by the same kind of animal they wear on their back.”

Previously, P!nk and Ricky Gervais lent their voices to an edgy CGI video for PETA targeting animal skins, but this is the first time the singer has gone naked to make her point. The photo, by Ruven Afanador, is the latest in PETA’s “Rather Go Naked Than Wear Fur” series, which has featured Eva Mendes, Olivia Munn, and Taraji P. Henson.

PETA has made a major push over the years to expose cruelty to animals who are caged, beaten, electrocuted, and skinned for leather, wool, exotic skins, fur, and angora. Style guru Tim Gunn reveals PETA’s impact on the fashion world in this three-minute video.

The ad has already gone viral and been seen by millions around the world.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind