Synthetic, cruelty-free insulation that’s superior to down? Don’t guffaw—The North Face has been doing it for years, first with ThermoBall and then with Ventrix. Now, Patagonia is following suit. Meet the Micro Puff Hoody, its recently released down-free puffer jacket. According to the company, the Micro Puff Hoody is its “lightest, most packable insulated jacket ever.”
The new hoody was designed using PlumaFill synthetic insulation. Although the jacket is lightweight, it’ll still keep you warm and dry. In Patagonia’s own words, the Micro Puff Hoody is “an ultralight jacket with the best warmth for weight we’ve ever achieved—down or synthetic.”
PETA commends Patagonia for this exciting innovation in down alternatives and thanks the company for dedicating nearly a decade of research and development to perfecting this breakthrough synthetic material. The Micro Puff demonstrates that the warmest, lightest, loftiest, and most packable insulation can be achieved without harming animals.
Check out these other retailers offering animal-friendly jackets that’ll keep you cozy and cruelty-free this winter:
Earlier this year, following an appeal by PETA, Napapijri (a VF Corporation brand, like The North Face) banned down. The decision aligns with the company’s dedication to sustainability and spares many birds suffering and pain.
Save the Duck even collaborated with PETA last year: A percentage of the sales from the company’s fall collection sold at select Bloomingdale’s and Saks Fifth Avenue luxury department stores went toward PETA’s lifesaving work to help animals. Click here to learn more.
What About Wool?
Creating groundbreaking insulation without using animal-derived materials is truly noteworthy. These innovations are further proof that a reliance on animals isn’t necessary to create high-quality items. PETA hopes to continue seeing these animal-friendly innovations being made across Patagonia’s entire product line, particularly with regard to items containing wool.
Switching to animal-friendly materials will inspire consumers to choose kind products and will put Patagonia more in step with its mission to “cause no unnecessary harm” while implementing solutions to protect the planet.
— PETA (@peta) July 13, 2017
Click the button below to join PETA in urging Patagonia to drop all wool immediately in favor of animal-friendly materials.