Pam Anderson Unveils ‘Save the Seals’ Campaign in Toronto

Published by PETA.

Considering that Canadian-born Pamela Anderson is queen of the reveal and a best friend to PETA and animals, we could think of no one better to help us unveil our “Save the Seals” ad series* outside the Ontario Legislative Building this morning.



Pamela is in Toronto for Fashion Week, and has been advocating for an end to the seal slaughter every chance she gets. Last night she strutted down the runway for her A*Muse fashion line in a onesie emblazoned with the slogan “The Seal Hunt Sucks.” And this morning, she and PETA V.P. Dan Mathews did an interview with Canada AM, a national T.V. talk show.

At this morning’s event, Pamela appeared beside a “baby seal” and unveiled her sexy new PETA ad for her fellow Canadians. She told everyone on hand, “I can only hope that … the international outcry will force the Canadian government to end this shameful practice. Canadians aren’t cruel and indifferent, but our leaders have been on this issue.”

In the new ad series, celebrities from around the world call for an end to the annual massacre of baby seals—the largest mass murder of marine mammals in the world. These ads have already begun appearing in entertainment magazines, on blogs, and in tweets in many languages.

(Shhh … Did you hear that? It was the collective groan from Canadian officials upon realizing they’ll be getting zero time off from responding to complaints, as a direct result of these ads.)

Written by Karin Bennett

*Want to rock the style of Pamela and so many other celebs? You can own that limited-edition “Save the Seals” tee by clicking here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind