Montreal Bans Pam’s New Ad Unveiling

Published by PETA.

Our honorary director, Pamela “Bombshell” Anderson, dazzled her Québécois admirers as she hit Montréal today to launch her latest global ad campaign for PETA.


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Pamela Anderson


One small snag: City officials suddenly decided to prohibit the unveiling at its original location, claiming that the ad is sexist. It sounds like they’re confusing “sexist,” with “sexy,” don’t you think? Not missing a beat, Pam decided to unveil the ad instead at her news conference for the Just for Laughs festival, for which she’s hosting a gala tonight. In the ad, as you can see, each of her perfectly sculpted body parts is clearly labeled like a traditional butcher’s diagram.* The message? “All Animals Have the Same Parts.”


Pamela Anderson


Pamela Anderson


Pam’s striking ad offers a reminder that cows, pigs, and chickens are flesh, blood, and bone, just like us. Looking at any animal as a collection of breasts, shoulders, and ribs to be hacked apart is unthinkable. Or as the lovely Ms. Anderson herself said, “Humans and animals have a lot more similarities than differences. Both have a brain, a nervous system, and most importantly, a heart. And that’s why I’m a vegetarian. I hope that this new campaign helps people come to the same conclusion.”

Written by Jeff Mackey

*How cool is it that a Google image search for “butcher’s diagram” turns up so many pictures of PETA campaigns?

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind