Melanie Joy, the author of the best-selling book Why We Love Dogs, Eat Pigs, and Wear Cows, coined the term “carnism” to describe “the invisible belief system, or ideology, that conditions people to eat certain animals.” She is the cofounder of Beyond Carnism and was recently featured in Haaretz. You can read the article “Will Israel Become the World’s First Vegan Country?” for free, but you may have to register first. (The process takes only seconds, and the article will empower and motivate you.)
You can also watch Melanie’s talk about carnism on TEDx. “Beyond Carnism and Toward Rational, Authentic Food Choices” is in the top 1 percent of the most-viewed TEDx talks of all time. Enjoy, and share it with everyone you know!