The (Lifesaving) Color Purple

Published by PETA.

What’s the latest must-have application for compassionate online activists? PETA’s Purple Ribbon, of course! With the click of a mouse, you can fight cruelty to animals by posting our Purple Ribbon to your Facebook wall and asking your friends to post it too.

We’re fewer than 40,000 likes away from the 1 million mark, and with the help of this ribbon, we might just reach our goal. The more likes we have, the more people we can reach. The more people we can reach, the more animals’ lives we can save. So how ’bout it, Facebook friends—will you help spread compassion?

Written by Michelle Kretzer

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind