PETA Welcomes Herbal Essences to the Beauty Without Bunnies List

Published by Zachary Toliver.

PETA is pleased to welcome Procter & Gamble’s iconic Herbal Essences brand to our list of companies that never test on animals anywhere in the world! Watch for PETA’s cruelty-free bunny logo on some Herbal Essences packaging soon.

herbal essences

“PETA’s cruelty-free credential and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We’re proud to have passed PETA’s stringent verification process to join their trusted list of cruelty-free brands.”


—Lisa Jennings, Vice President, Global Herbal Essences

Over the years, Procter & Gamble has shown a major commitment to ending the use of animals in tests wherever and whenever possible and worked for years to develop and promote non-animal methods.

Procter & Gamble’s work with the PETA International Science Consortium Ltd. includes co-authoring a paper describing non-animal approaches to assessing respiratory toxicity and participating in a consortium that works with the U.S. Food and Drug Administration to gain regulatory acceptance for non-animal tests.

And even though Herbal Essences is sold in China, where tests on animals are required for many products, the brand has worked within Chinese regulations to make sure that will never happen.

Consumers Want Compassionate Change

We hope other companies will follow Procter & Gamble’s compassionate choice to spare animals horrifying tests and go cruelty-free.

By purchasing only cruelty-free products, you can spare sensitive rabbits, guinea pigs, mice, rats, and other animals from excruciating tests, a lifetime of suffering, and death. Need help finding out which products are cruelty-free? We’ve got you covered:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind