bebe Becomes a Bunny Buddy

It’s a bebeautiful day for rabbits. Following discussions with PETA, retail giant bebe has permanently banned angora wool at all its locations worldwide.

bebe joins more than 220 brands—including Calvin Klein, Tommy Hilfiger, Ann Inc., H&M, and Inditex in refusing to support the angora industry which, as PETA’s groundbreaking exposé revealed, rips live rabbits’ fur from their skin.

As shown in the video, rabbits used for angora often scream in pain as their fur is ripped out, while others are cut or sheared and invariably wounded by the sharp tools as they struggle desperately to escape. In addition, the angora-farming industry condemns these intelligent, social animals to years of psychologically devastating isolation in small, filthy wire cages.

bebe’s decision will spare countless intelligent, sensitive rabbits from suffering for a sweater. Please take 30 seconds to ask BCBG Max Azria to do the same.