Thank You for Calling Kikkoman!

Following a vigorous PETA campaign that included more than 100,000 protest e-mails, countless critical social media posts, scathing media stories, and phone call blitzes to the company’s U.S. offices, Kikkoman—the most popular soy sauce company in the U.S. and Japan—ended its long-standing practice of experimenting on animals. The company announced this morning that “Kikkoman has made a commitment that no further animal testing will take place.”

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