Victory! FAO Schwarz drops mohair!
Update (September 17, 2026): Victory! After more than 43,000 PETA supporters spoke up for goats, FAO Schwarz confirmed that it had pulled all mohair teddy bears from its shelves just hours before PETA’s planned demonstration! Now, urge Steiff to follow suit and stop selling cruel mohair teddy bears.
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FAO Schwarz is famous for its teddy bears, but if kids knew about the suffering behind those made with mohair, they’d be screaming and crying just like the goats whose hair was cut from their bodies.
Multiple PETA Asia investigations have exposed the rampant violence behind mohair production: workers drag goats by their limbs and horns, throw them across floors, and leave animals bleeding with untreated wounds from rough shearing.
Goats wag their tails and jump for joy when they’re happy. Mother goats form strong bonds with their babies, and both mother and baby recognize each other’s distinct calls—or “bleats”—shortly after birth. But in the mohair industry, goat kids are shorn starting as early as 6 months old. As soon as their hair quality declines or they’re deemed no longer useful, workers kill the goats, often many years short of their natural life expectancy.
Families trust FAO Schwarz to reflect kindness and safety, yet the company continues to sell mohair products, which come from suffering animals and pose allergy risks to children’s sensitive skin. Over 300 major brands, including Lands’ End, Ralph Lauren, and Williams-Sonoma, have already banned mohair due to its inherent cruelty.
