VICTORY: Kym Ellery Drops Fur

Red fox© iStock.com/RT-Images

Following intense pressure from PETA, Ellery announced that from 2017 onward, the label will no longer feature items made with fur. This decision comes after tens of thousands of PETA supporters signed a petition and bombarded Ellery’s social media channels with anti-fur messages and the hashtag #FurIsDead.

The high-end label has also withdrawn designs featuring pelts from its online and retail stores.

Help more animals used for fur! Tell other brands that use fur and angora to ditch cruelty now.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind