Following intense pressure from PETA, Ellery announced that from 2017 onward, the label will no longer feature items made with fur. This decision comes after tens of thousands of PETA supporters signed a petition and bombarded Ellery’s social media channels with anti-fur messages and the hashtag #FurIsDead.
The high-end label has also withdrawn designs featuring pelts from its online and retail stores.
Help more animals used for fur! Tell other brands that use fur and angora to ditch cruelty now.