With animal exploitation so widespread in our society, I sometimes get discouraged. Do you have any words of advice?

While it’s easy to get frustrated, the animals are counting on us to keep fighting for them. Edmund Burke said, “The only thing necessary for the triumph of evil is for good men to do nothing.” Thanks to the actions of “good people,” animals’ lives are being saved every day.

Victories occur constantly all over the world. Millions of people have decided to stop wearing and buying fur as a result of attention-grabbing campaigns and have consequently sent the fur industry into a nose-dive.

One million people go vegetarian every year after learning from people like you about how animals suffer in the meat industry. Millions of consumers have sworn never to buy from companies that cruelly test their products on animals, causing more than 500 companies to swear off animal tests. Please see PETA’s annual review to read about groundbreaking advances for animals made in the past year.

To find out about recent victories for animals, click here. Remember that every penny you spend on cruelty-free products is money that is not going to support companies that abuse animals. As those companies’ profits drop, they will be forced to take action.

Writing to companies responsible for animal abuse also makes a difference. Never underestimate the power of the consumer!

Click here for more tips on helping animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind