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Award-Winning ‘98% Human’

Created by top ad agency BBDO and award-winning CGI (computer-generated imagery) production company The Mill, this thought-provoking spot illustrates the tragic lives of animal “actors”. Learn more.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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