Goats Scream in Pain for Madewell’s Knitwear

A PETA exposé into the cashmere industry in China and Mongolia—the world’s top cashmere exporters—reveals that goats screamed in pain and fear as workers tore their hair out with sharp metal combs.

Later, these goats’ throats were slit in slaughterhouses, sometimes after the animals were hit over the head with a hammer, and they were left to die in agony. Goats suffered on every farm in China and Mongolia visited by the eyewitnesses.

Not only is this industry cruel, cashmere also has the most destructive environmental impact of any animal-derived fiber.

Madewell knows all this, yet it continues to sell items made of cashmere. Speak up:

• Leave a comment on the company’s YouTube channel.

• Let Madewell’s Instagram followers know about the cruelty behind the brand’s sweaters and other items made of cashmere.

• Find out whether the company is planning an event near you, and consider attending and urging it to stop supporting the abuse of cashmere goats.

• Save to your Pinterest page to help spread the word & take action by clicking now.

• Call J.Crew Group, Madewell’s parent company, at 212-209-2500 and ask it to stop selling cruelly obtained cashmere. After you make the call, please let us know how it went. By submitting this form to PETA, you are not taking action or contacting the company. This is a feedback form to help us improve the call-in experience.

By submitting this form to PETA, you are not taking action or contacting the company. This is a feedback form to help us improve the call-in experience.