'Win It' Wednesday: Rich Roll's 'Finding Ultra'

‘Win It’ Wednesday: Rich Roll’s ‘Finding Ultra’

Published May 23, 2012 by PETA Staff. Last Updated May 10, 2018.

< 1 min read

Vegan “ultraman” athlete Rich Roll recently launched his new book, Finding Ultra, at PETA’s Los Angeles office. You may remember Rich from his many successful challenges—or from the ad that he did for PETA. Now you can learn the secret (did we mention that he’s vegan?) to his success!

How to Win

You can win one of three signed copies of Finding Ultra that Rich has given to PETA. Just post a comment below telling us what makes you an “ultraman”—or “ultrawoman,” natch—for animals, and you’ll be entered into a random drawing for the winners.

Get the Book

Want even more cruelty-free product giveaways, coupons, deals, and steals? Just “like” PETA’s “Shop for Animals” Facebook page. Even if you aren’t the lucky winner, order Finding Ultra from this Barnes & Noble link, and your purchase will support PETA’s work for animals!

Good luck!

The winner will be chosen at random from submitted animal-friendly comments. The contest ends on May 30, 2012, and we’ll contact the winner by June 1, 2012. Be sure to read our privacy policy and terms and conditions, as you’re agreeing to both by commenting. No purchase necessary. Void where prohibited by law.