PETA Calls Out Dyson for Doing Business With Retailer Tied to Grisly Pig and Sheep Experiments

For Immediate Release:
November 9, 2026

Contact:
Tasgola Bruner 202-483-7382

PETA launched a campaign and sent a letter today to the founder and chairman of Dyson, the vacuum cleaner maker whose U.S. headquarters are in Chicago, calling out the company for its relationship with HKTVmall, a popular online shopping platform whose parent company funds gruesome experiments that involve removing the legs or heads of pigs and sheep while keeping them alive for hours.

Since 2022, Hong Kong Technology Venture Company Limited (HKTV) has funded dozens of experimenters overseas who torment pigs and sheep in “exploratory” experiments that offer “no assurance” of future clinical benefits to humans.

HKTV has already invested $5.7 million and plans to invest at least another $6.4 million annually in “further research and development.” HKTV funds these experiments in part by commissions and fees paid by HKTVmall merchants, such as Dyson.

“Experimenters funded by HKTV mutilate and remove body parts from pigs and sheep and then attempt to keep them alive for hours in horror movie-style experiments,” says PETA Vice President of International Laboratory Methods Shalin Gala. “PETA calls on Dyson to follow other companies’ lead, including Lush Asia Limited and Emma, and reconsider its relationship with HKTVmall.”

PETA supporters rally outside of HKTV to condemn the company’s funding of cruel and deadly experiments on animals.
Credit: PETA Asia

Several companies have already left the platform over the experiments. Emma, the world’s largest direct-to-consumer sleep brand, announced that it would close its HKTVmall storefront by the end of the year after learning from PETA about the experiments. Lush Cosmetics’ Hong Kong subsidiary, Lush Asia Limited, companion animal health product company Pawfect Reborn, and meal delivery service Fitasty have also ended their relationships with the platform.

Pigs recognize their names and sleep together in “pig piles” with their closest friends, and sheep can remember 50 different faces and leap with excitement when they see their family. In HKTV-funded experiments, these thinking, feeling animals are hacked apart in terrifying tests and endure prolonged, likely agonizing deaths.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that when it comes to the ability to feel pain, hunger, and thirst, a pig is a dog is a boy. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.