Burger King’s ‘Le Nugguette’ Bag Inspires ‘Bloody Chicken’ Charm, Courtesy of PETA

Nudging into the launch of Burger King’s chicken nugget-inspired “Le Nugguette” micro-handbags, PETA is debuting a new accessory to help complete the look: a miniature, “blood-splattered” chicken charm to clip onto it and remind everyone that every chicken nugget comes from an individual who suffered and died for a fleeting taste. Anyone interested in ordering a charm can email [email protected].

“This little slaughterhouse statement piece reminds potential buyers who inspired Burger King’s nugget handbag: a thinking, feeling bird who felt pain and fear and didn’t want to see, smell, or feel the slaughterhouse,” says PETA Founder Ingrid Newkirk. “PETA urges everyone to leave chickens in peace, not pieces, and please, go vegan.”

Chickens are social learners who watch and emulate one another. They form strong bonds, dream when they sleep, and worry about the future, just as humans do—but in the meat industry, chickens are confined by the tens of thousands to severely crowded, filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At slaughterhouses, mechanized blades slit their throats—often while they’re still conscious—and many are scalded to death in de-feathering tanks.

Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their food-related carbon footprint, and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that when it comes to the ability to feel pain, hunger, and thirst, a chicken is a dog is a boy. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.