Victory for Goats! Macy’s, Bloomingdales, and TJX Ditch Mohair After PETA Push

For Immediate Release:
April 24, 2026

Contact:
Moira Colley 202-483-7382

After learning from PETA that terrified goats are beaten and left with bleeding wounds in the mohair industry, TJX—the parent company of TJ Maxx, Marshalls, HomeGoods, and more—has banned mohair and Macy’s Inc.—which owns Bloomingdale’s—has no plans to sell it in the collections of any of its private labels, including I.N.C, Bar III, Charter Club, and Alfani. In thanks, PETA is sending the companies delicious goat-shaped vegan chocolates. 

The move comes after PETA shared with the companies a damning new video exposé into mohair operations in Lesotho and South Africa—which took place at several facilities certified by the misleadingly named “Responsible Mohair Standard”—showing the bodies of several dead goats, including a baby goat, discarded in a heap, and workers violently striking goats with brooms and poles and shearing the animals so roughly that some were left wounded and bleeding.

“Behind every mohair sweater is a terrified goat who was pinned to the floor and sliced to ribbons for their coat,” says PETA President Tracy Reiman. “PETA is calling on retailers everywhere to follow the compassionate lead of Macy’s Inc. and TJX and ban mohair.”

PETA notes that mother goats form strong bonds with their babies and that both mother and baby recognise each other’s distinct calls—or “bleats”—shortly after birth. In the mohair industry, goat kids are shorn starting as early as four months old. PETA’s undercover investigation documented goat kids screaming in pain and fear as they were shorn for the first time. As soon as their hair quality declines or they’re deemed no longer useful, their throats are cut and the goats are killed—well short of their natural 10-year life expectancy.

Macy’s Inc. and TJX join a growing number of companies and brands—including Zara, Gap, Banana Republic, ASOS, UNIQLO, Ralph Lauren, and Express—that have banned mohair after hearing from PETA. PETA is calling on H&M to follow suit and reinstate the mohair ban it abandoned in 2020—despite previously professing to ban it “permanently.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.