Rise to the Occasion: If You Say or Do Something, Good Things Happen!
Most of us can’t scramble up a skyscraper (like the plant-promoting athlete below), but we can all change what people think about and do to animals. Take your pick of these useful actions, inspiring success stories, and proof that one person’s commitment is often all it takes.
Elevated Perspective

Plant-powered rock climber Alex Honnold scaled Taipei’s imposing 101 skyscraper – the 11th-tallest building in the world – using only his hands. A PETA Asia supporter cheered him on, and a clamoring crowd saw that eating vegan offers a real boost to stamina and strength.
Share-a-ton
At a conference where experimenters from Louisiana State University were presenting, Robert and friends slid leaflets under every hotel room door, exposing how experimenters capture wild birds, wound their legs, and feed them crude oil in pointless, curiosity-driven experiments. They spotted guests discussing the information. Spread the word about any campaign with free materials.
A Word in Your Ear

When Melissa’s professor used the phrase “more than one way to skin a cat,” she sent him PETA’s list of animal-friendly idioms, including “more than one way to peel a potato.” He responded, “This is cool. I will use some of these when I rerecord.”
Love All

Diana took a swing at cruelty by covering her pickleball racket case with PETA stickers that fellow players couldn’t miss. Scoring points for animals is easy: Just order our stickers.
One E-mail Reached a Million Minds

When the host of a popular podcast said she’d never buy new fur but would buy vintage, Wes e-mailed her that all fur is a product of immense suffering. The host shared his points on the show and donated a fur stole and a wool coat to PETA.
Determination and Will

David says, “Animals have always meant the world to me. At 10, I was horrified when my uncle suggested smashing a fish’s head for bait – I never fished again. By 15, I was donating my pocket money to fight the Canadian seal slaughter. Once I learned how animals suffer at human hands, I committed to helping stop it. Becoming vegan was a natural step. My passion continues, and it will live on with PETA in my will.” Follow David’s lead.
Noah’s Mark

Noah’s online fundraiser garnered more than $2,000 for his local animal shelter. His proud mom noted, “In a rural area, where resources are limited, even small acts of kindness make a big difference.”
Come Out of Your Shell, Peas

Mackenzie says, “Don’t be quiet about being vegan to fit in. Help everyone eat vegan with you! My friend and I bring our running club Beyond Burgers, vegan wine, and vegan cheese plates … and we dress like peas and a carrot. They ended up making every meal at our annual campout vegan!”
Message Sent

PETA founder Ingrid Newkirk puts activism-themed dad jokes in her e-mail auto response, such as, “A friend
complained that she was being laughed at when she talked about animal rights, but the moment she stopped
inhaling helium, people got serious. A simple tip to remember: Be firm and polite, because HOW you deliver a message makes the difference!”
Eggheads Know to Let Eggs Go

After reading in PETA Global about chickens’ agonizing lives on “certified humane” egg farms, Gerry rid the kitchen of them and asked local grocery stores to add more vegan egg options.
Toadal Transformation

Reese’s eyes were opened in high school when fellow students showed her a PETA video about dissection. “Because of those two girls, every area of my life has been influenced – an influence that has trickled down to others,” she says. Reese now works for PETA!
Don’t Eat a Cow, Man!

Kim put her favorite cause front and center at the Houston Art Car Parade – the largest such event – decking out her vehicle in animal rights messages with an eye-catching Simpsons theme.

What You Can Do
Tell us how you’re speaking up at [email protected], and you may see yourself in a future issue!