Local Bar Ads Want Sexual Assault Awareness Month to Include Sexual Violence to Cows

For Immediate Release:
April 6, 2026

Contact:
Nicole Perreira 202-483-7382

Lincoln, Neb. –

“She Did Not Consent.” That’s the message people using bar bathrooms all around the University of Nebraska will face during Sexual Assault Awareness Month (April), courtesy of PETA. The ads make the point that the dairy industry is built on the sexual exploitation of mother cows, who are forcibly impregnated and have their calves taken away from them shortly after birth so that their milk can be sold for pizza cheese toppings, yogurt, and ice cream—and that only prejudice allows us to turn a blind eye to violence perpetrated against females who happen to be of a different species than our own. In the case of dairy, understanding that means not buying milk or other dairy products derived from violence.

Cows are thinking, feeling beings, and it is selfish and unfair to prop up businesses that control and exploit their bodies,” says PETA Founder Ingrid Newkirk. “Every living being should be treated with kindness, and PETA urges everyone to widen their circle of compassion by going vegan.”

Mother cows, like mothers of all species, form instant bonds with their newborns, but in the dairy industry, their beloved calves are taken away from them, often within hours after their birth. Cows are forcibly inseminated by workers who insert an arm all the way up the elbow into the restrained cow’s rectum and insert a metal rod into the cow’s vagina to deliver semen. Newborn males are usually slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent down the ramp to their own slaughter just like their mothers before them.

PETA’s messages will appear in bars throughout Lincoln during Sexual Assault Awareness Month in April. Locations include:

Zoo Bar, 136 N. 14^th St.
The N Zone: 728 Q St.
Gray’s Keg: 104 N 20^th St.
The Tam | Restaurant & Pub: 105 S 25^th St.
Fleetwood: 801 O St. Apt 100
The Oven: 201 N 8th St. #117
Brewsky’s Haymarket: 201 N 8^th St.

Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their food-related carbon footprint, and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—points out that Every Animal Is Someone and offers free Empathy Kitsfor people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.