Get the Vegan Whopper! PETA’s Cow-lossal Message Rises Above Sunset Boulevard Burger King

For Immediate Release:
March 25, 2026

Contact:
Hannah Nelson 202-483-7382

Diners in search of a fast-food fix on Sunset Boulevard this month are in for an udderly unexpected sight: with two enormous cows staring accusingly down from above and asking, “Would It Kill You to Get a Vegan Burger?” The message is directly across from Burger King, where customers can choose the kind option – a vegan Whopper topped with tomatoes, lettuce, onions, and pickles—and swap the mayo for ketchup, mustard, or barbecue sauce, making it 100% animal- and artery-friendly. PETA notes that the fast-food chain’s French fries, onion rings, hash browns, French toast sticks, and syrup are also vegan. Additional photos are available here.

“Burger King’s vegan options make it easy to order kind meals that are full of flavor and free from animal exploitation,” says PETA President Tracy Reiman. “PETA encourages everyone to consider who went into that burger and let animals live in peace by simply ordering vegan.”

Cows have friends and mourn when a loved one dies or when they’re separated from each other. In the meat industry, they’re crammed into filthy sheds and feedlots, endure routine mutilations including tail docking, castration, and dehorning with no painkillers, and are slaughtered at just a fraction of their natural lifespan.

Each person who chooses vegan foods spares nearly 200 animals every year and reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.

PETA’s billboard is located near 7107 Sunset Boulevard in Hollywood.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.