‘Kiss Me, I’m Vegan!’ PETA Turns Up the Charm With St. Paddy’s Day Messages Along Parade Route

For Immediate Release:
March 11, 2026

Contact:
Alex Payne 202-483-7372

Cleveland, Ohio –

Don’t just wear green—eat green, too! Ahead of St. Patrick’s Day, PETA is serving up steamy messages along Cleveland’s parade route, encouraging attendees to “Go Vegan and Get Really Lucky This St. Patrick’s Day.”

“The most meaningful way to ‘go green’ this St. Patrick’s Day is by going vegan,” says PETA President Tracy Reiman. “PETA’s eye-catching displays remind everyone hoping to get lucky this holiday and beyond that there’s nothing more charming than a meat-free mate.”

Cows feel love, joy, fear, and pain just like all animals, and mourn when a loved one dies or when they’re separated from each other. But in the meat industry, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and slit their throats, often while they’re still conscious.

Each person who goes vegan spares nearly 200 animals every year. Vegans pack a punch in the bedroom, too: Low-fat vegan meals have been shown to address the physical causes of the vast majority of impotence cases, including high cholesterol, obesity, diabetes, prostate cancer, inflammation, and hormonal imbalances.

PETA’s messages are up now and can be seen at 5 kiosks and 3 pillars along the parade route:

· Superior Avenue & E. 18th Street

· Superior Avenue & E. 17th Street

· Superior Ave. & E. 13th Street

· Superior Ave. & E. 12th Street

· E. 13th Street & Payne Avenue

· Superior Avenue & E. 9th Street

· Superior Avenue & E. 6th Street

· Superior Avenue & E. 3rd Street

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.