Natural Products Expo: Vegan Products to Watch in 2027

Published March 6, 2026 by Elena Waldman.

Get ready: 2027 will be a banner year for animal-friendly foods.

The Natural Products Expo—one of the biggest trade shows in the world—was bursting with flavor and innovation this year. From bold new launches to reinvented favorites, vegan brands came ready to impress, inspire, and wow compassionate crowds.

Vegan products are leveling up in stores and restaurants everywhere. Take a look at some of the products we saw that are raising the bar for compassionate cuisine.

The Biggest Trends We Saw—and the Products We Couldn’t Get Enough Of

Protein, Protein, Protein!

If there was one word dominating the show floor, it was protein. Protein-packed versions of nearly everything were on display: drinks, bagels, pasta, ramen, tortilla chips, cookies, yogurt, and even protein water from Beyond Test Kitchen. A few standout examples included Elmhurst’s pistachio protein drink, Sun Noodles’ protein ramen, and immi ramen, which leans hard into the “high-protein” label with flavors like vegan shrimp, pork, beef, and chicken.

Protein-forward yogurts from Cocojune and Forager also stood out, along with savory options like Upton’s Naturals shredded seitan in soy ginger sauce.

Even spreads and pantry staples are getting the protein treatment, like Fab Butter, a nut-free, soy-free spread designed to pack in extra plant protein.

Bioalbumen caught attention with its non-animal egg protein, which delivers all the functions of egg whites—foaming, gelling, and binding—without exploiting gentle hens, who teach calls to their baby chicks before they even hatch.

Of course, vegans have known for decades that most people already get more protein than they need (it’s fiber that everyone’s lacking!)—but if you’re chasing macro goals, there’s no shortage of tasty vegan ways to get there faster.

Flesh-Free Meats Keep Getting Better

Another tasty trend across the expo floor was the explosion of next-generation vegan meats. JUST’s tender shredded chicken continues to impress with its versatility, while Oshi delivered some of the most exciting vegan seafood products at the show. Everything from their flaky salmon to their delectable white fish was a hit, and their “Surf n Turf” box—pairing their salmon with Offbeat’s flesh-free steak—was a crowd favorite.

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Better Balance shone across multiple formats, including its Mexican-inspired shredded chicken and chorizo, as well as vegan hot dogs, and Field Roast added even more variety with pig-free bacon and Andouille sausage.

Other highlights included the beefless steak from Millennial Marbles, Chunk’s hearty steak, BeLeaf’s pepperoni (perfect for pizza lovers!), and Agro Power Jerky in flavors like spicy chipotle, savory original, and Texas BBQ.

The best part? These products leave sensitive cows, curious pigs, social chickens, and intelligent fish in peace.

Mushrooms Are Having a Major Moment

Mushrooms are getting their flowers! Highlights included MyForest Foods’ MyPulledPork, made from farm-grown oyster mushroom mycelium, and Beyond’s steak made with mycelium.

MìLà also rolled out its Savory Mushroom Bao Bun—fluffy dough filled with shiitake, wood ear, cremini, and oyster mushrooms cooked with caramelized aromatics, soy sauce, and spices.

Asian Flavors Take Center Stage

Bold international flavors are continuing to dominate, including chili crisp oil and gochujang, the spicy Korean chili paste. Oatly served a gochujang chocolate drink, and Hodo unveiled its new, flavorful gochujang tofu.

Another highlight was immi’s spicy garlic kimchi topping mix for ramen.

Gut-Friendly Foods Get a Glow-Up

We also saw our fair share of gut-focused foods packed with probiotics, like the Twins Premium Kimchi and Wildbrine’s fermented chickpea salads, available in both Mediterranean and kimchi-style flavors.

Sauces, Spreads, and Dips, Oh My!

The expo was brimming with bold, flavorful condiments that elevated everything from snacks to full meals. Favorites included Wayfare’s dairy-free butters in salted, garlic herb, and brown sugar cinnamon; Seggiano’s fresh basil pesto; and Fabalish’s organic dips, including tzatziki, queso, and chili crisp ranch.

Nuts For Cheese’s French Onion Dip was another showstopper, delivering a creamy, tangy bite packed with savory caramelized onion flavor.

Beverages: From Vegan Milks to Fruity Sips

Vegan beverages made a splash, like Planet Oat’s Emily in Paris–inspired oat milk creamer in white chocolate raspberry flavor— a rich, indulgent addition to any coffee or latte. Daoher Boba’s brown sugar oat boba delighted bubble tea lovers.

Innovation continued with Milkadamia Oat Milk Slices, a first-of-its-kind format: fermented wholegrain oat slices that turn into creamy oat milk when blended with water, cutting packaging waste by 85% and product weight by 86%.

And of course, no dairy here—because mother cows produce milk to nurture their precious babies.

Sweets and Savory Snacks

Got the munchies? The snacks and desserts at the expo pleased every craving! For savory snacks, Caulito’s lentil, rice, and cauliflower chips seasoned with dairy-free white cheddar and Mamame’s Hot Chili Tempeh Chips made from fermented black-eyed peas and packed with protein and fiber made a big impression.

And we can’t forget about desserts, of course—like Magic Chocolate’s oh-so-decadent Salted Candied Hazelnut Truffle Layer Bar, which blends creamy oat milk, dark chocolate, crunchy hazelnuts, and a touch of salt.

There was also H!p n’ Mix’s Oat Milk Chocolate, which packs crunchy caramel, peanuts, chocolate pretzels, and tangy chocolate raspberries all in one bag.

We jumped for joy when 7th Heaven hopped on the Dubai chocolate train with its Dubai-style oat milk chocolate, filled with pistachio and crispy kadayif.

Mouthwatering Microwaveable Frozen Meals

For busy days (or lazy nights), more options for quick, vegan frozen meals are becoming increasingly popular in grocery stores. Gardein delivered on convenience and taste with its Alfredo Frozen Dinner and Extra Crispy Chicken Nuggets.

Are YOU Ready for the Vegan Revolution?

These new products prove that kind eating is on the rise—and it’s better than ever. And the benefits of eating vegan go beyond treating your taste buds: Every person who makes the switch spares nearly 200 animals each year, dramatically reduces their carbon footprint, and can improve their own health.

Join PETA’s 3-WEEK VEGAN CHALLENGE