Austin’s Stroop Club Pledges No Animal Tests, Earning PETA Praise
For Immediate Release:
January 28, 2026
Contact:
Tasgola Bruner 202-483-7382
Stroop Club, a women-owned company based in Austin that makes organic, gluten-free, and vegan stroopwafels (a Dutch caramel treat), receives kudos from PETA today for signing on to a groundbreaking new Eat Without Experiments program that helps shoppers identify food and beverage companies that don’t test on animals.
The Eat Without Experiments website features a database of food and beverage companies categorized by their policies on animal experimentation—from those that test on animals to those, like Stroop Club, that have signed PETA’s pledge for no animal testing.
“Stroop Club’s statement of assurance will give it a leg up with caring consumers who want to support transparent, eco- and animal-friendly businesses,” says PETA Vice President Shalin Gala. “PETA now calls on Wegmans Food Markets to take inspiration from this conscientious company and stop funding cruel and deadly tests on animals.”
Customers spend money according to what a company represents. According to global market research, companies that don’t align with customer beliefs pay the price, because 42 percent of consumers walk away, and one in five never return. A survey of 30,000 consumers found that 74 percent crave greater transparency regarding companies’ stances on important issues such as animal testing. Companies signing PETA’s pro-animal pledge forward their brands in the minds of a new wave of ethics-conscious consumers.
Visitors to the Eat Without Experiments website can urge Wegmans Food Markets to stop funding experiments on animals and support only superior, non-animal research methods.
Stroop Club is one of many companies—including Ferrero International, Bacardi Limited, Amy’s Kitchen, Heineken, and Unilever—that have already signed PETA’s Eat Without Experiments pledge.
PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
