VICTORY! Oreo Maker Bans All Experiments on Animals After PETA Campaign

For Immediate Release:
January 13, 2026

Contact:
Tasgola Bruner 202-483-7382

A PETA campaign bolstered by the actions of more than 63,000 supporters has swayed Oreo-maker Mondelēz International to drop experiments on animals, including forcing mice to eat human feces, chemicals, and glass beads before killing and dissecting them.

After meeting with PETA representatives, the snack maker—which also makes Ritz and Triscuit crackers—announced it will no longer pursue “nutritional science” experiments on animals, which are not required by law and have no bearing on safety or approval of its products. The move closes a loophole in Mondelēz’s animal testing policy that previously allowed the company to bankroll numerous experiments on animals.

The new policy is not limited to tests on products or ingredients. It applies to all animal testing.

“Kind consumers don’t want animals to suffer in laboratories when they buy cookies and crackers,” says PETA Vice President Shalin Gala. “PETA applauds Mondelēz for this compassionate move and urges other companies to leave animals in peace.” 

Last year, PETA purchased stock in Mondelēz, allowing it to question executives directly at the annual shareholder meeting and file a PETA-backed shareholder resolution demanding transparency in the company’s animal testing practices. PETA also released a Halloween-themed viral video, organized protests outside the CEO’s public appearances, and rallied the support of tens of thousands of PETA supporters, which helped secure meetings with Mondelēz leadership.

Rats are empathetic, family-oriented individuals who will put themselves in harm’s way to save others. Male mice woo their mates with love songs, and baby rats giggle when tickled. Both are complex, unique, social individuals with the capacity to experience a wide range of emotions and easily bond with their human guardians, returning as much affection as is given to them.

PETA encourages caring consumers to urge Wegmans Food Markets to stop sponsoring an institute that bankrolls experiments, including repeatedly force-feeding animals parasite-infested feces and slicing them open, and adopt state-of-the-art, human-relevant research methods instead.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.