Face Off! PETA’s ‘Hell on Wheels’ Truck to Take on Oscar Mayer’s Wienermobile in Atlanta
For Immediate Release:
December 17, 2025
Contact:
Alex Payne 202-483-7382
This weekend, PETA’s hyper-realistic “Hell on Wheels” truck—which looks and sounds as if it contains real animals headed to slaughter—will go head to head with Oscar Mayer’s Wienermobile to dish up some truth about who is on diners’ hot dog buns: animals who felt pain and fear and did not want to die.
Starting with the Wienermobile’s stop outside the Children’s Museum of Atlanta, PETA’s vexatious vehicle will post up next to the Wienermobile and outside area grocery stores throughout the weekend to play actual recorded sounds of the cries of slaughter-bound turkeys—along with a subliminal message suggesting that listeners go vegan.
Where: Outside the Children’s Museum of Atlanta, 275 Centennial Olympic Park Dr., Atlanta
When: Friday, December 19, 10 a.m.
“Frank-ly, the Wienermobile is a purveyor of cancer-causing meat tubes stuffed with terrified animals’ ground-up body parts,” says PETA President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to everyone to choose tasty vegan meals—and PETA is ready with free vegan starter kits, recipes, and tips.”
“Hell on Wheels” will also appear outside Publix (940 Spring St. NW, Atlanta) at 12 p.m. on Friday; next to the Wienermobile at Marietta Square (99 South Park Square NE, Marietta) at 9 a.m. on Saturday; and outside Aldi (2125 Roswell Rd., Marietta) at 12 p.m. on Saturday.
Why: Cows develop friendships over time, turkeys are devoted parents who purr to their chicks, chickens dream when they sleep, and pigs recognize their own names and sleep together in “pig piles” with their closest friends. In the meat industry, they’re crammed into filthy sheds where they’re forced to stand in their own waste, and they endure terrifying, violent deaths at slaughterhouses.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
