Video: goop and Gwyneth Under Fire as PETA Exposes Rabbits Screaming, Left Bleeding for Angora
For Immediate Release:
November 21, 2025
Contact:
Moira Colley 202-483-7382
A damning new video by PETA, which includes breaking footage obtained by PETA Asia from eight angora wool factory farms in China—where most of the world’s angora is sourced—shows that workers tightly tie rabbits’ legs and violently rip out fistfuls of their hair, causing the animals to scream in pain, or hang them from the ceiling by their legs and shave them recklessly, leaving many rabbits frozen from fear and some with bloody wounds. PETA shared shocking video with Gwyneth Paltrow, but she is still selling sweaters made with angora wool under her GWYN label at goop—so today, PETA is calling on the actor to ban it from her lifestyle brand.
“Clinging to cruel angora wool leaves Gwyneth Paltrow one among none, as anyone with an ounce of compassion wouldn’t be caught dead with it after seeing footage of terrified rabbits being strung up and sliced to ribbons,” says PETA President Tracy Reiman. “PETA is calling on Gwyneth to give a damn, stop trading in misery and ban angora wool from goop, as nearly every other major brand has already done.”
Disturbing new footage documents workers pulling rabbits out of cages by their sensitive ears and throwing them into buckets to carry them over to the shearing area. Confined to cramped, filthy cages, rabbits exhibited signs of severe psychological distress, such as biting themselves and frantically pacing back and forth, leaving some with open wounds. The overcrowded, unhygienic conditions left rabbits highly susceptible to illness, with some found lying motionless inside cages. Rabbits who survive these extremely stressful conditions are typically killed after two to five years.
In the angora wool industry, workers shave or yank rabbits’ hair out every few months until they die from injury, illness, or are slaughtered when the quality of their hair declines. But sometimes, workers continue to use their bodies even after the animals have died. The eyewitnesses found a rabbit who had died, and a worker still sheared the angora from her lifeless body. In China, there are no regulations that govern how animals are treated, and no penalties for abusing animals on farms.
Today, more than 425 brands—including Zara, H&M, Gap, Burberry, and Hugo Boss—have banned angora, while exports from China have plummeted by over 80 percent.
PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
