Victory! PJ’s Coffee Ending Vegan Milk Upcharge Following PETA Push

For Immediate Release:
September 16, 2025

Contact:
Hannah Nelson 202-483-7382

Mandeville, La. –

Brew-tiful! After hearing from PETA, locally headquartered PJ’s Coffee of New Orleans will stop charging extra for vegan milk—a move that earns a whole latte love from PETA and consumers who want to leave mother cows and their calves in peace and slash greenhouse gas emissions. In thanks, PETA is sending PJ’s Coffee delicious vegan chocolates.

PJ’s Coffee—which has nearly 200 locations across the country, as well as locations in Vietnam and Kuwait—joins a rapidly growing list of coffee chains, including Starbucks and Dunkin’, that have dropped their upcharges in the U.S. within the past year following pressure from PETA.

“PJ’s Coffee’s kind move is a win for cows, the planet, and conscientious consumers, who can now make animal- and eco-friendly choices without paying extra,” says PETA Senior Vice President Colleen O’Brien. “Change is percolating in the coffee business, and PETA is calling on the few remaining holdouts, including The Coffee Bean & Tea Leaf, to get on board with the new industry standard.”

Cows have deep maternal instincts and, like all mothers, produce milk only to feed their babies. In the dairy industry, cows are repeatedly forcibly impregnated, and their calves are taken away from them within a day of birth so that the milk meant to nourish them can be stolen and sold to humans. Once their bodies wear out from repeated pregnancies, they’re sent to slaughter. In addition to causing these animals immense suffering, the dairy industry is a major producer of the greenhouse gases fueling the climate catastrophe.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.