Joan Jett to Domino’s: Put Some Vegan Cheese on the Pizzas, Baby!

For Immediate Release:
August 28, 2025

Contact:
Moira Colley 202-483-7381

The only thing Joan Jett might love as much as rock ‘n’ roll is vegan pizza—so ahead of her performance at the Pine Knob Music Theatre this evening, the rock legend sent a letter on PETA’s behalf to the CEO of Ann Arbor-based Domino’s, Russell Weiner, urging him to “turn up the volume and finally add dairy-free cheese” to the chain’s U.S. menus.

While the dairy industry deserves its bad reputation for tearing calves away from their mothers so that the milk meant to nourish them can be sold to humans instead, vegan cheese leaves cow families in peace—and as Jett points out, Domino’s already serves it in the U.K., Australia, Germany, Spain, and beyond.

“More and more folks are ditching dairy, as I did years ago, for their health, allergies, or because they don’t want to support cruelty,” writes Jett. “Music brings people together, and so does pizza. Let’s make sure no one is left out when it’s time to share a pie.”

Jett’s letter is the latest action in PETA’s “Vegan Cheese, Please” Domino’s campaign. So far, the group has dished up thousands of free slices of dairy-free pizza to Domino’s patrons nationwide, including yesterday at a University of Michigan event (photos here); placed billboards near two of the pizza chain’s locations; and bought stock in Domino’s in order to have a seat at the table with executives, attend annual meetings, and submit shareholder resolutions.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.

Jett’s letter to Weiner follows.

Dear Mr. Weiner,

I’ve played a lot of shows in Michigan, and one thing that always hits the spot is a good slice of pizza. That’s why my friends at PETA and I are asking Domino’s, while I’m right here in your own backyard, to turn up the volume and finally add dairy-free cheese to your U.S. menu.

Pizza should be for everyone. More and more folks are ditching dairy, as I did years ago, for their health, allergies, or because they don’t want to support cruelty. Vegan cheese today is gooey, melty, and every bit as satisfying. It deserves a place on Domino’s pizzas across America. Domino’s is already serving it in places like the UK, Australia, Germany, Spain, and beyond. Other U.S. pizza chains have it too, and fans are eating it up. It’s time for Domino’s in the U.S. to catch up and give people what they’re asking for.

Music brings people together, and so does pizza. Let’s make sure no one is left out when it’s time to share a pie.

All the best,

Joan Jett